Why Can Instagram Be Perfect For Selling Online?
Those new to the world of e-commerce have surely wondered how to use their social profiles to be able to sell without having to spend gigantic capital on advertising. Well, to date I can tell you with confidence, that it is possible to turn our Instagram profiles into real showcases for selling through e-commerce.
Especially if we are young entrepreneurs and our economic possibilities are quite low, we will not have as much money to spend on paid advertising of Instagram, so being able to get a large amount of organic traffic could allow us to have a lot of visits to both our profile and our website and achieve a large enough amount of sales that we can start funding advertising through these. Instagram works incredibly well for this task as it is one of the most widely used social networks in the world. On average, users tend to have a slightly higher attention span compared to other platforms like TikTok, which limits content to videos only.
The only expenses to start this process involve using a service to launch our e-commerce, we have several examples such as WordPress, Wix or the most famous Shopify. A great way to save money on your website is by using Hostinger. thanks to this provider we will be able to have a host for our website without having to pay the surcharge that we would pay on the platforms listed in precedence, I leave you the link for Hostinger here.
What Content Should You Create?
Contrary to what you might think, I strongly advise against turning your Instagram profile into a giant billboard for your products. We don’t want to spam only photos and videos of the products we sell too seriously daily.
What I recommend is to create a profile capable of already giving value to those who follow it without the need to spend anything. There are several videos capable of having resounding reach such as funny, motivational, or simply informative ones that are able at the same time to “give” value and a smile to those who watch them. This type of content can get people to follow us and, as a result, potentially get interested in our products and buy them.
The trick is to keep the profile as spam-free as possible. Similarly, make sure it’s clear that you have a website and products available for viewers to purchase. A good piece of advice I would give you is to split almost equally photos/videos of your products with photos/videos of the category I mentioned earlier. In this way, you should be able to get a large audience and generate some big sales.
Stories
Stories are an amazing feature that people often sideline. While we should pay more attention to the type of content in terms of posts we are going to post, I see stories as a great way to remind people that you are still marketers and therefore that they can buy from you whenever they want.
Stories are certainly less cumbersome and are less likely to annoy than an avalanche of posts all about the same item of clothing or the same accessory, in the same way, however, they can become annoying and heavy just the same if they are not dosed in the right way. Always remember to find an appropriate number so as not to annoy your followers, the risk is always that they may limit your profile or even stop following you. There’s not a correct number of stories to put up per day, per month, or week, however, always try to think about what one of your followers might think about it, and put yourself in their shoes.
Post
We have mentioned something about posts before but there are still some clarifications to be made.
There’s no right number of posts to upload daily, nor is there a clear answer on whether photos or videos work best—it depends on you and your audience’s preferences. I have made a post that might be very useful to you in which I talk about how to create an aesthetic profile on Instagram, I think it might be particularly useful to you, so I’ll leave it here.
The principles remain the same: focus on keeping cohesion between the content you post and how it is presented. Avoid creating videos and photos that are of poor quality or with content that conveys nothing to the viewer, the thing you must always keep in mind is that if you want to generate value for yourself you must first give something to the viewer, you must prove yourself worthy of their interest and possibly their money. Pressing the following button is not owed to you.
Advertising Yes or No?
There is nothing inherently wrong with deciding to pay to have advertising on Instagram, in fact, if done in the right way I am sure it can bring very good results to your brand, but as you well know it is very expensive.
I recommend organic traffic because it is 100 percent free, the only thing you will have to spend is your time creating content, nothing more nothing less. In addition to this, organic traffic also allows us to immediately create people who are fond of our page and potentially even to our brand, there will be a greater likelihood that they will share the profile with some friends and maybe you will be able to find new customers this way. Succeeding to give people value before offering them something has always proven to be a winning strategy throughout the ages, and it still is.
Conclusions
I would like to close by making a note that will seem obvious to some but about which I have spoken little for almost the entire course of the article.
If you want to sell, you must offer a good product
You can also create the best social profile of all time, and have millions of followers but if your product is objectively terrible people will not buy it. Never take the importance of the quality and usefulness of what you sell lightly, you have to make your followers happy there too, otherwise, all the effort put into creating the profile will have been in vain.